Speakers

 

Our instructors are current rental dealers loaded with state-of-the-art and up to date, ideas and rental operations knowledge.

Joe Altman has been involved in dealership management since 1979 when he received his Masters in Business Administration degree from the University of Southern California. Since that time, Joe has held many positions in he and his brother's Los Angeles dealership.  Those positions included Salesperson, Sales Manager, Rental Manager, Manager of Fixed Operations, and General Manager. Joe is directly responsible for the operation of Altman's rental department.

Scott Krenek is the owner of Krenek RV Supercenter and a noted guest speaker for RVDA/RVRA's Annual Convention. His hands on experience of owning and operating a RV Rental Business in today's business environment will be a valuable tool as you face the challenges of rentals. Scott started the first and only international rental group, which was started in 1995 and is still going strong today.  Scott is also the driving force advocating trailer rentals.

Martin Onken of Expedition Motorhomes in Calabasas, CA is an annual speaker at the RVDA/RVRA convention. He has owned and operated his RV Rental business for 13 years.
Martin's main focus will be in two new areas:

1. RV Rental Marketing
   You will learn specific ways to reach your existing guests, lost renters and prospects in an economical, effective and professional manner. You will receive specific names and contact information to companies that can be an affordable resource.
   
   Martin will conduct a "Marketing Plan Workshop" to help put it all together into an efficient and time saving plan. Optional extended school hours - the workshop will start during class and continue before and after hours. Just think, your 2010 marketing plan could be put together before you head home.
   
   
2. Managed Rental Vehicles
   (Formerly called "leasebacks")
   By the end of class you will see how managed vehicles can be a golden opportunity for acquiring a fleet. You will be given all the information to professionally compare the best methods of obtaining and managing your rental fleet: dealer owned, managed, or a blend of the two. You will also learn how to "manage" the owners of the vehicles, keep the paperwork straight and the proper and ethical use of a managed fleet.

Michael LaPlaca is the senior partner of law firm LaPlaca Law P.C., Washington DC. Publisher of the "Guide to Federal and State Vehicle Rental Law", will be available to address the legal issues relative to vechile rental.